We
the local advertising industry is a most deregulated one. Whilst businessmen shake in their boots at the prospect of multinational chains entering the market, the local adman has had to contend, not with local competition, but with the world’s biggest and oldest. What Michael Porter calls the new era of total competition is old hat: the multinationals have long been in town, living nicely in the top 10 agencies list.
ADFORMATIX
To be built to last, a company has to be founded on something less transitory, less human. Jerry Porras offers the thesis that Built-to-Last companies embrace visions or causes that go beyond themselves, beyond their industries, beyond profit. Because they have causes, these companies are not dependent on the lifespan of their prime movers, or working styles of their present leaders.
